Nintendo CEO Iwata Talks Digital Release Discounts, Club Nintendo’s Replacement Service

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Nintendo gives some insight into plans for its Club Nintendo replacement and digital releases.

[toggler title=”TL;DR” ]Nintendo has no plans to discount digital releases. Launching a new membership service that will unify 3DS, Wii U, PC, mobile. Plans to reward those who purchase digitally with additional benefits.[/toggler]

[dropcap size=small]E[/dropcap]ver wonder why Nintendo is the only company to not discount its digital releases? Well, Nintendo CEO Satoru Iwata lays out his plans for Nintendo’s digital release strategy.

“We believe download versions have the same value and should be priced the same. Some companies price [downloads] cheaper due to there being no used sales or store price reductions. We stress the value of Nintendo software, so we price the same. Purchases can be made through the eShop or with download cards bought at stores. We typically don’t discount, but stores may.”

After the announcement of the end of Club Nintendo, earlier this year, we have received notice that Nintendo is working on a new membership service. The upcoming service will be a platform that centralizes the 3DS and Wii U hardware, in addition to PC and mobile devices and the newly-announced codenamed Nintendo NX. We know nothing about the NX, but Nintendo has confirmed that we will be learning more about it at E3 2016.

Let us not forget that Nintendo has also announced plans to support mobile devices, bringing much potential for the new membership service to shine. The new service is suggested, by Iwata, to reward those by providing additional benefits to digital buyers. As we receive more information, so shall you.

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