Activison, video game publisher of Destiny 2, wants to create more meaningful features for Destiny 2 PC in order to generate talk among the PC community. Eric Hirshberg, CEO of Activision, wants to create a stronger form of engagement; which can result in discussion and hype during the anticipation of gameplay this month. The following are quotes from Eric in regards to the new direction Activision is taking.
So as you know from our past comments on previous calls on – with Destiny 2’s content, we’re coupling Bungie’s great visionary leadership with multiple AAA developers that have a proven track record here at Activision to help us make sure that we have just one great piece of new content after another to keep the community engaged. And that’s the most important answer to the second part of your question. We’ve shown that when we have great engagement, great business follows. So with respect to PC, which you asked about, we’re committed to delivering meaningful features that are bespoke for the PC community and I’m really excited about what we have to show for them. But I’m going to leave the details of those for our gameplay premiere event which is happening on May 18. And we’ll have some additional, obviously, exciting announcements on the game overall at that time as well.
The following information Eric discussed is worth noting due to the fact that he stated most pre-orders include the game’s season pass. Give his interesting quotes a quick read.
Activision along with its partners at Bungie also recently revealed the much anticipated Destiny 2, which is set for release on September 8. Destiny was the biggest new video game franchise launch of all time when it was released, and early leading indicators including pre-orders for Destiny 2 are very strong as well. The team is taking great care in designing the game to appeal to existing and new fans, including PC players for the first time. Activision is also localizing the game for more markets, which should enable us to reach new audiences. And at launch, we’re offering an expansion pass for Destiny 2, containing two future expansions, along with a continuous calendar of other events. Encouragingly, the SKUs that contain the expansion pass have attracted the majority of pre-orders so far. We believe the combination of a great game, the new opportunity to reach PC players, and a robust content plan post-launch highlight the opportunity ahead. We look forward to sharing more about both Destiny 2 and Call of Duty: World War II in the months ahead.
Destiny 2 will be released on PC, Xbox One, and Playstation 4 on September 8, 2017.
